1. Media Literacy & Advertising Objective: Students will gain an understanding of the 5 Principles of Media and their guiding questions. Students will learn about rhetorical strategies used in advertising and practice analyzing an advert.

11. Pathos Ethos Logos Most advertisers use a combination of at least two to persuade a consumer. Rhetorical Strategies

16. Pull at your heart strings

19. Brand association

20. Expert Testimonials

21. Celebrity Endorsement

23. “ The Dyson Ball vacuum is engineered to turn on a dime. But housing technology inside a ball also made it possible for Dyson engineers to miniaturize the machine without compromising the cleaning performance. So now you can have a small Dyson vacuum that has the cleaning performance of a big one. And the Dyson Ball vacuum comes with a 5 year warranty.”